Sergio Rossi and PUMA re-energize 80′s street style for spring/summer 2010
Never before have two very distinctive brands set the standard for moving forward whilst looking back in time. For Spring/Summer 2010 Sergio Rossi PUMA exemplify just how the womens and mens sneaker arena can be eclipsed by new designs.
Inspired by the spirit of 80′s style and Graffiti street art, think old school design flavour with a contemporary edge as PUMA brings sports lifestyle awareness and Italian luxury label Sergio Rossi delivers iconic allure.
Guaranteed to set new standards within a world of popular prestige, Sergio Rossi’s design team have redefined the boundaries of street wear by reinterpreting the iconic PUMA Clyde sneaker, a tailor made design which first shot to fame in 1973 worn by all-star basketball legend Walt “Clyde” Frazier and First Round, a sleek and ultra-contemporary adaptation of the Clyde with ankle support. For women who don’t want to renounce their unequivocal femininity we find the same models within the range of high heel options.
Available in an awe-inspiring color palette reminiscent of bold, evocative hues made famous during the emergence of graffiti in New York close to thirty years ago, this season’s hottest contender amid an assortment of women’s accessories has been labeled Graffiti Anaconda, a leather sneaker imprinted with a flashy graphic design produced in staple shades of “Whisper” White, “Lime” Green and “Noir” Black.